The SimplePhoto workflow is great for photographers that want to customize and control their own workflow and product offering. When the workflow after the sale is controlled by the photographer, they can customize everything - including pricing, product line, and printing.
Although SimplePhoto offers an optional MarketPlace for photographers to order prints and products, they are not obligated to use it. Photographers maintain total control over how and where to print their products.
***Also, photographers easily collect their own funds online, right after the sale!